7
of its material durability. The idea of
the limits of growth begins to be put:
the planet is not infinite and its
resources are not endless. The
depletion of resources and the
entropy generated by the industrial
mode of nature appropriation
translate into pollution and
deterioration of environmental
quality. (Silva, 2012, p. 206, personal
translation).
Ignacy Sachs, with his proposal for
eco-development, will raise global issues
that prevent the improvement of life
imposed by capitalist development, which
imposes itself on Southern countries and
against nature itself. Sachs (1986) will
show that the capital-based economy is the
source of the current socio-environmental
problems, since it increases alienation,
promotes individualism, stifles
participation and democracy, making it
impossible to emerge from more self-
sufficient economic models. This ideology
of eco-development has been replaced by
the United Nations that has globalized the
concept of sustainable development as one
that satisfies current needs without
compromising future generations from
meeting their own needs (CMMAD, 1988).
As it can be seen, the concepts of
development and sustainable development
were seized by large capitalist
organizations and companies, turning it
into an ideology that enables the processes
of plundering the natural wealth of
peripheral countries such as Brazil, as well
as employing local workers and disrupting
traditional communities and its people.
But this ideology of sustainable
development is disguised by a
powerful 'Nature Protection'
discourse, with the appearance of the
'world salvation seal', which confers
an illusion of a less aggressive
discourse towards man's domination
of nature. By absorbing even the
dominated classes, the ideology of
sustainable development configures
itself as a domination mechanism.
With this platform well founded,
today, it is difficult to remain
immune to its repercussion. This
ideology reaches its great goal when
it becomes, undoubtedly, common
sense. (Oliveira, 2005, p. 45,
personal translation).
The ideology of sustainable
development can be considered as the third
version of the ideology of progress, the
most current ideology that legitimizes
capitalist development.
It is about exploiting, giving value,
taking advantage of natural and
human resources. Whatever adjective
is added to it, the implicit or explicit
content of development is economic
growth, capital accumulation, with
all the positive and negative effects
we know of: ruthless competition,
unlimited increase in inequalities,
uncontrollable looting of nature. The
fact of adding the adjective 'durable'
or 'sustainable' only confuses things
further. Today there is a manifesto
for sustainable development
circulating, signed by numerous
celebrities, including Jean-Claude
Camdessus, former FMI president.
(Latouche, 2009, p. 17, personal
translation).