AFFILIATIVE MOVES IN DIGITAL INTERACTIONS
EXPLORATIONS IN MULTIMODAL POSTS
DOI:
https://doi.org/10.20873/uft2179-3948.2022v13n1p317-343Keywords:
individuation, multimodality, affiliation, coupling, bondingAbstract
Drawing on insights from Systemic-Functional Linguistics and the Grammar of Visual Design, this paper explores different possibilities for individuation in verbo-pictorial Facebook posts, investigating how their different semiotic regions (their "canvases") strategically engage with potentially affiliative couplings. After locating the study along the dimensions of stratification and instantiation, we present the individuation scale as a sociosemiotic dimension and outline the main systems of the Grammar of Visual Design; then, we make explicit the model of semiotic decomposition employed in the analytical procedure; finally, we present the analyses, whose results are systematized in the concluding remarks.
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