FEMALE IDENTITY CONSTRUCTION IN DIGITAL TRANSMEDIA TEXT THE BIG BANG THEORY

Abstract

In the context of a working-in-progress analysis of The Big Bang Theory text, the present reflective moment aims specifically to verify whether the male gaze concept (Mulvey, 2007), recognized in traditional cinematography (particularly in North- American), is (or is not) present in the transmedia digital text under study. We begin by establishing the speech act as performative of (self)identity (Benveniste, 1986); we will verify the stability of the concept in transmedia digital narratives (Jenkins, 2003, 2011), thus opening the space for the reading of the female characters in the light of gender studies (Beauvoir, 2008; Butler, 2006; Foucault, 1970; Héritier, 2005; Rich, 1986, 2002; Vidal, 2005; Showalter, 2002).In this sense, we will establish the current focus of reflection in episode 2, season 10, since it summons and discusses the concept of character in the context of transmedia digital texts. Taking this analise as a starting point, it is our intention to develop a further interpretation concerning the feminine identity construction, through out the serie, in order to consolidate (or not) our present premise.