TRANSFORMATIONS IN AGRESTE TRADE DYNAMICS

Reflections on the advent of cash-and-carry in the city of Campina Grande in Paraíba

Abstract

The transformations in society with the advancement of technology directly reverberate in the economic, international, national and, above all, local scenario, since globalized networks allow the instant exchange of information, actions, prices and products. This article aims to reflect on the transformations in the dynamics of trade, from the introduction of globalized cash-and-carry sales networks in the city of Campina Grande in the Agreste region of Paraíba. As a methodology, we used a literature review on the specific subject, document analysis relevant to the area, the treatment of statistical data relevant to the research field, as well as the collection of information through semi-structured interviews with the social agents involved in these dynamics. We conclude that the introduction of globalized wholesale and retail networks not only redesigned the socioeconomic space of the region, but also transformed the customs of social agents in the region.