Os Eventos Esportivos e a Indústria do Esporte no Brasil

Abstract

Introduction: Since sporting events are able to transmit the emotion, overcoming, fraternization, respect, discipline and, above all, the happiness that surrounds the sport, these become an instrument favorable to the growth and valorization of the sport. Objective: Analyze the growth of Olympic sports events in Brazil between 2008 and 2016, identifying the great market that sporting events offer. Methodology: This was a bibliographical research made from the survey of theoretical references already analyzed, and published. Records of bodies responsible for sport such as confederations and sports entities were searched and analyzed. Results: In the Olympic category, from 2008 to 2016, Brazil performed more than 7,000 events in 39 sports. Among these, 63% were state and 18% national events. The southeastern region was the largest sports event organizer, between 2008 and 2016, in the Olympic category developing more than 3.000 events. In the year 2014 alone, 1.600 events were held, 64% of which were state. Conclusion: From 2008 to 2016 there was a growth in the accomplishment of sporting events in the country in diverse sports modalities. Therefore, the application of sports marketing in the sport industry must continue to grow in the search for more interaction between society and sport through sports events.